New Trend Alert From Matrix

It's called strobing and it's the latest highlighting technique.  We've strobe before.  We'll strobe again. For now, it's the hottest thing. 

Strobing is the current manor for highlighting areas of the hair, as though it were being hit with a strobe light.  The effects can range from the bizarre extreme to the sublimely surreal.

Strobing is all about playing along with a person's natural features.  It's a more personal form of highlighting - it's all about customization.

Dan Csicsal, Matrix Artistic Director

New Trend Alert From Matrix


About Matrix:

Matrix is the leading manufacturer of haircare products for the professional salon industry in North America. It manufactures and markets shampoo, haircolor, styling and hair care products sold exclusively through beauty salons. Its product line includes several popular brands, such as Biolage, SoColor, Opticurl and Amplify, which are distributed in 80,000 hair salons throughout the U.S.

In 1999, Matrix had sales of $342 million, with North America accounting for approximately 90 percent of its total sales. Its products are also distributed in Europe primarily in the U.K., Italy and Scandinavia, as well as Australia. Matrix currently employs approximately 1,000 people.

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