Redken's NEW Blonde Idol Professional Haircolor Collection‏: Go Blonde &Have More Fun!

 Without regard for hair color, from the lightest to the darkest, hair lightning is the current trend. Now, Redken introduces NEW! Blonde Idol Professional Haircolor Collection, which revolutionizes what it means to be blonde and makes highlights accessible to all, no matter your natural hue.

"We continue to see Hollywood trends defy the common misconception that highlights are just for blondes. In reality, highlights are flattering on all clients whether they are a platinum blonde or a dark brunette,” says Tracey Cunningham, Redken Celebrity Colorist. The new Blonde Idol Professional Haircolor Collection is one of the most consistent and easy to apply color formulas I have ever worked with. It allows for so much versatility and customization on all looks, from balayage to babylights to ombre to all-over color!”

The Blonde Idol Professional Haircolor Collection features three new products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. Whether you are a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlight enhancements are now easier than ever to achieve. Following your Blonde Idol salon service, maintain your beautiful color at home with Redken’s Blonde Idol haircare system for a guaranteed longer-lasting blonde.

Why ask your colorist for the NEW! Blonde Idol Professional Haircolor Collection?

  • Achieve the widest variety of blonde shades, from icy platinum to balanced beige
  • Save time with subtle brightening in just 10 minutes
  • Features ceramides that repair and seal to help protect color, cationic polymers which nourish and smooth the hair fiber for condition and shine, and conditioning violet leaf extracts to optimize the state of the hair

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The author receives no compensation from any firm for the above recommendation and is not responsible for any effects, positive or negative, that may occur. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. For further information, please visit
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